Tourism surges 18% in first quarter as new campaign is announced

Apr 1, 2014 | 0 comments

In announcing a new international tourism campaign, Ecuador Tourism Minister Vinicio Alvarado said that tourism grew at an 18% rate in the first quarter of 2014 following 12% growth in 2013. Tourism generated more than $1.5 billion for the economy. chl tourists3

“We are just around the corner from becoming a tourist power,” Alvarado said, adding the largest growth in tourism was occurring on the mainland cities of Quito and Cuenca. The Galapagos Islands also continued to show growth in tourist numbers.

He explained that if you take into account the entry of 1.3 million tourists and 10 days on average are equivalent to if the Ecuadorian population increased by 38,000 permanent inhabitants. It means that every 10% increase in visitors is equivalent to 4,000 people entering the economy at a cost of 37 000 individuals with basic salary.

France, Spain, Brazil, Colombia, United States, Chile, Germany, England, Peru, Mexico, Netherlands, Argentina, are being specifically targeted in the new campaign “All You Need is Ecuador” which begins April 1.

At a special ceremony last Wednsday at the Contemporary Art Center in Quito, Alvarado, that “All You Need is Ecuador” will allow the world to hear about Ecuador’s natural wonders and other attractions.

“The tourism industry is one of the few where each of us can contribute and enrich Ecuador.  Each Ecuadorian benefit directly or indirectly what tourism leaves. We all need to greet tourists with a big smile,” he said.

The initiative is part of a four-year plan to promote tourism and has a budget of more $ $600 million.

 

Photo captions: Tourism grew by more than 15% in Cuenca last year.

CuencaHighLife

Expat Community News

Dani News

Google ad

Gypsy News

FAAN News

The Cuenca Dispatch

Week of February 25

Cuenca Finally Gets to Experience Van Gogh Like Never Before.

Read more

Ecuador lost just over a million hectares of forest formations in 38 years.

Read more

Drone Plants 1,500 Trees in 15 Minutes to Combat Deforestation.

Read more

Veronica Arpi News

Google ad

Fund Grace News

Hogar Esperanza News

Subscribe to our newsletter

Cuenca High Life offers on-line publications, local translated news, and reports about the expat life and living in Ecuador. 

You have Successfully Subscribed!