A new study by the Organization for Economic Cooperation and Development (OECD) ranks Ecuador number one among the top 30 government Twitter accounts. President Rafael Correa’s @presidencia_Ec edges out the UK’s @Number10gov and the U.S.’s @WhiteHouse for top honors.
In an OECD study published Wednesday, the organization ranked the top government Twitter accounts as a percentage of the country’s population and number of followers.
While the U.S. and U.K. ranked first and second in total number of Twitter followers by a landslide, the OECD’s rankings that were adjusted for population had them ranked eighth and second respectively.
On the other hand, countries like top-ranked Ecuador, Costa Rica and Montenegro are low on the totem pole in terms of total Twitter followers, but they’re each in the top six when population is considered.
“The majority of governments around the world now draw on social media to communicate and engage with their citizens,” the OECD Digital Economy Outlook report stated. “As of November 2014, the office representing the top executive institution (head of state, head of government, or government as a whole) in 28 out of 34 OECD countries had a Twitter account and 21 had a Facebook account. This has enabled some governments to achieve significant popularity rates.”
Government Twitter accounts tend to be dry posts of informative tweets, but many accounts try to have fun with Twitter like when the White House dropped a Lord of the Rings reference on Wednesday.
Ecuador’s President Rafael Correa, on the other hand, uses his Twitter account to make major announcements and to respond to critics. The country’s press understands that if it doesn’t keep a keen on eye on presidential tweets, it may miss the day’s top news.
Twitter might be a way for governments to move toward a more citizen-driven approach to political engagement, but according to the OECD’s study, social media still hasn’t been able to level the political playing field and empower all citizens since education level affects Twitter use in many countries.