The Miami Herald International Edition has announced plans to increase news coverage in Cuenca and southern Ecuador. The newspaper also plans a home-delivery subscription drive, targeting Cuenca´s English-speaking expat population.
Owned and operated by Herald International Media Group, the Miami Herald International Edition is managed and distributed in Ecuador by Quito-based Grupo Hoy, publisher of Ecuador´s largest newspaper. The Herald International Edition is published Monday through Saturday and has been distributed in Latin America and the Caribbean since 1946.
Alvaro Mantilla, Hoy´s chief executive officer, says the time is right for expansion. "Cuenca is not only a strong market for English-speaking tourists, but is also home to a large and rapidly growing community of North Americans who have chosen to live in Ecuador. We want to develop a relationship with this community by increasing our coverage and by offering home delivery of the Herald." Cuenca coverage will begin in June.
Lance Brashear is managing editor for the Ecuador Herald International Edition, while Santiago Crespo manages Hoy´s Cuenca operations, including distribution of the Herald International edition.
Cuenca coverage will be provided by expats David Morrill and Deke Castleman. Morrill has lived in Cuenca since 2004, is a former newspaper editor, columnist, and book reviewer, and is the author of Ecuador: The Owner´s Manual. Castleman has written a number of travel books published by Moon Guides and Huntington Press and is the senior editor at Huntington; he's also the administrator of the website AccessEcuador.com. Castleman and Morrill manage the Cuenca on-line newspaper, CuencaHighLife.com, and GringoTree, a subscriber email information service for Cuenca expats.
For more information on home delivery, see today´s GringoTree post, or email email@example.com, or call 264 2800.
In addition to home delivery, the Miami Herald International Edition is available from several newspaper vendors in Cuenca´s historic district. Herald advertising sales are coordinated by Lance Brashear; email firstname.lastname@example.org.