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Quito decides to end city beauty pageant

Beauty pageants in Ecuador may soon go the way of the horse and buggy and bib and tucker.

Daniela Almeida, the reigning Queen of Quito may be the last.

Calling pageants “archaic and discriminatory,” the chairwoman of the board that has traditionally staged the Queen of Quito contest, announced Tuesday that there would be no beauty pageant in 2019. Liliana Yunda, sister of Quito Mayor Jorge Yunda, made the announcement on the radio program “Pulso Informativo.”

“It is time we put an end to this spectacle,” she said. “The election of a queen has lost its validity in modern society as we recognize the fact that a woman cannot be judged based on her hair color and body measurements.” She added that the money spent on the pageant can be put to better use.

Following Yunda’s comments, the Quito municipal press office confirmed the decision to end support for the pageant. “These events are anachronistic and not based on merit,” a press statement read. “Europe ended the staging of beauty pageants decades ago and they have been abandoned more recently in the U.S. and Canada. We expect pageants will cease altogether in Ecuador within a decade.”

23 thoughts on “Quito decides to end city beauty pageant

  1. Beauty pageants are archaic. That’s one reason I don’t watch them. But, I wouldn’t say that they are discriminatory because women are competing with free will. Eliminating Quito’s pageant is just another example of how the world is changing and becoming more politically correct. How boring! Liliana Yunda probably has some feminine insecurities. She should lighten up! It’s all in fun. Women like her should understand that a beauty queen like Daniela Almeida giving us a wave and a smile allows us to temporarily forget the political B.S. that is reality.

    1. “Beauty pageants are archaic. That’s one reason I don’t watch them.”

      I find it far more likely that you are archaic and that’s why you don’t watch them.

      1. Even before I became archaic, I thought them silly and a waste of time. But, that doesn’t mean that I want to see them eliminated. Beauty pageants are a strong tradition here in Ecuador. Nearly every municipality has a beauty queen. Machala has a banana queen. I guess what makes me archaic is that I’m sad to see time honored traditions slip away into the modern world.

  2. Beauty pagents are all about marketing – sales – Miss America started in Atlantic City to draw customers in the 20s. Only white women need apply. Somewhat evolved since then and they still have the pageant and dropped the swimsuit. There’s evidence that participants are much more likely to have eating disorders – ‘beauty pagents’ sexualize women inappropriately. “Free will” has nothing to do with it. Marketing is insidious – little girls (and little boys) are indoctrinated into thinking that success only comes with beauty.

    1. You make valid points. But, you’re a gringa judging American standards. This article is about Ecuadorian (Quito) beauty contests. If you take the time, you might notice that there are a lot of Cuencanas who seem to be in a beauty pageant every day. Maybe gringo(a)s should start educating them as to how they are being exploited. You know…wipe off all that heavy makeup, quit wearing those tight clothes – change your culture woman, and become liberated like me!

      1. Hmm.. can you explain what you mean by “American standards?” “If you take the time” This sounds as if you are questioning my sensitivity to the situation.
        You think this type of dress is exclusive to Ecuador? Oh boy. In many cities in North America women dress as some women do here in Cuenca. It’s the norm. Of course here in Cuenca and throughout Ecuador there are women who are well-dressed without the facade. But makeup and clothes are big industries, and marketing dollars are spent – with a reason, right?
        – your description is apt – looking like they’re in a ‘beauty pageant every day.

        1. I don’t think the standards of American beauty pageants compare to Ecuadorian contests. The majority of Ecuadorian pageants have nothing to do with marketing – sales. Beauty queens are a dime a dozen in this country. Young women don’t develop eating disorders so that they can someday become a queen. Little girls might be indoctrinated to believe that success only comes with beauty, but that’s a part of the culture that has little to do with beauty pageants. It’s a shame to end an innocent cultural tradition because it’s perceived as wrong by another culture ( and a misguided mayor’s sister in Quito). Johan Klok and the rest of us will be disappointed if they ever ban Cuenca’s cholita contests which are actually a type of Ecuadorian beauty pageant.
          I’m all for equal rights between the sexes. It confuses me, however, that there are women who advocate equality but still feel that it’s necessary to apply makeup now and then. They don’t expect the same from their boyfriends/husbands. Isn’t that kind of like a one sided beauty contest?

  3. It’s about time — how about a beauty pageant for plain looking folks–yes beauty pageants are discriminatory. Before you fire off bad nasty comments –know that I am not’plain’ .I just don’t agree with this archaic ‘fun’ event.

    1. How would that work? How would you pull off a “beauty pageant for plain folks” what criteria would be used? Skills? Talents? Education? Just curious…

      1. Well–obviously it wouldn’t–because people aren’t attracted to ‘plainness’–but–The point is–beauty is coveted and exploited. I was lucky to have had looks and smarts when I was young–it helped me through a difficult life. For ‘plain folks’ –the way is rockier. And for sure– skills, talent -intelligence–those are three very desirable qualities–

  4. Not only archaic, but insulting to women! Objectifying a woman, as a live Barbie doll symbol, is dehumanizing. There ARE “traditions” that should be dropped! Machismo….as an example. Just because my its “tradition” and culturally inbred….doesn’t make it right, or good!

  5. So they’re shutting down the beauty pageants, no problem there for most of us(especially if we don’t qualify on somebody else’s “beauty scale”), the problem I see is how people attack pageants as archaic, on the one hand, and on the other, “it’s part of our tradition”…and while everybody is AGAIN taking sides and arguing, is anybody paying attention to more important issues at hand, or are we all suffocating in another “smokescreen event”? What is really going on?? Any new laws being passed that we don’t know about, and they’ll surprise us with next Monday? Let’s not get too distracted…

  6. A hilarious satire about beauty pageants is the 1999 movie (now on Netflix) called “Drop Dead Gorgeous”, starring Amy Adams, Allison Janney, and Kirsten Dunst.

  7. Beauty pageants are show business. So is politics – “correct” or no. Signalling: virtue, sex, whatever sells.

    But the virtue crowd, especially, sells first & foremost to itself. Constantly. But never closes the deal. Its why they never shut up. They can’t fill the black bill hole. No matter how clutter accumulated their mantels become. The infill ain’t out there.

    Beauty’s beast, not uncommonly, is that it eases the way too much. Until the fade. And the takeaway close is a psychological sob. But the father to that sob is the seeking after shortcuts. Located, again, out there, according to short-cir•cut•ed brains. There aren’t any that shortcuts that don’t net negative, soon or late.

  8. Latacunga also announced today that it will no longer hold a pageant. Maybe this disgusting tradition is finally coming to an end.

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